Working
Principles

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Statistics are human beings with the tears wiped away

–– Paul Brodeur
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We believe people, not ‘consumers’ or ‘respondents’, are at the heart of everything we do. 

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We make space for the rarely heard.

We give voice to communities whose perspectives are often overlooked; people living with disability or chronic illness, culturally and linguistically diverse communities, neuro-diverse audiences.

We have experience working with Aboriginal and Torres Strait Islander peoples in research, supporting participants to share their lived experiences and perspectives.

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We handle sensitive work with care.

We are experienced in tackling challenging briefs and conversations - from infertility and mental health to aged care and vaccinations  - drawing on specialist expertise and support to create research that is trauma-informed, thoughtful and robust.

We tell our clients how it is.

We don’t over-intellectualize research findings or talk in marketing speak. Our clients tell us how actionable and useful our insights are. We pride ourselves on bringing our clients the real life stories of the people we’ve spoken to.

A man is sitting in a kitchen or dining area, wearing a white and blue striped long-sleeve shirt with partially visible text. He appears to be in a casual setting, with a window behind him, lace curtains, and various kitchen items on the counter, including jars, a container, and a decorative framed print.

We are fiercely independent.

Answerable only to our partners, our people and our clients. 

No parent company setting targets. No layers of internal reporting. We put our time and energy into your brief, with the freedom to give it the attention it deserves.

We do the work.

Senior strategists and research practitioners stay on the tools from start to finish. We lead the conversations and spend time in the places that shape people’s lives. We bring what we learn directly into the thinking.

That matters because good research depends on good judgement. Knowing when to ask another question. Noticing something unexpected. Understanding what it means for your brief.

Corduroy acknowledges the Traditional Custodians of the lands on which we operate, live and gather, and recognise their continuing connection to land, water and community.   

We are committed to engaging in conversations that acknowledge the truths of our shared history and recognise the vast and continuing impact of colonisation. 

We are committed to helping to build an equitable, respectful and inclusive Australia.