Working Practice + Services

The key to creativity is being open to anything and attached to nothing.

–– George Eliot

We see every research brief as a new problem to solve.

We don't have an off-the-shelf approach; instead, we consider the best methodology—or a combination of many—to solve each unique client question.

We put human insight to work…

…by going into people’s worlds; prioritising real environments, real contexts and boots on the ground wherever possible.

  • Audience deep dives

  • Creative inspiration

  • Segmentation

  • Emerging trends and territory exploration

  • Shopper Safaris

  • Ethnography

  • Trend treks

  • Customer Immersion + Listening Programmes

We write human-centred strategy…

…by building strategy around the realities of people’s lives, our clients can create ideas, products and decisions that work better in the real world.

  • Brand and Comms Positioning development

  • Creative Development

  • Creative Effectiveness

  • Innovation platform development

  • Retail Strategy

We tell stories that connect…

…through in-house embedded production, and visual outputs we make complex human experiences clear, engaging and easy to share.

  • Interactive reports + microsites

  • Insight films + documentaries

  • Pen Portraits

  • Digital assets + visual identities

  • Podcasts + vodcasts