Working People
Why Corduroy?
We believe a good agency delivers human insight with warmth and authenticity.
We chose a name that reflects that ideal: Corduroy.
Corduroy. Hard-working. Warm. Full of texture. Stylish yet practical, and always somewhere in the culture.
It felt like us.
What you see is what you get.
Our senior team, Rebekah and Matt, are across all the work, all the time.
We actively apply our expertise gleaned from 40+ years in research to all aspects of every brief.
Rebekah Yock
Managing Partner
Rebekah Yock
Managing Partner
Rebekah started her career in qualitative research back in 2001 in NZ, before heading to London to work with leading agencies on domestic and international projects.
In her many years in research she’s led accounts for Unilever, Pepsico, Sainsbury’s, Bauer Media. More recently in Melbourne she’s headed up our relationships with VIC Govt, Woolworths and Endeavour Drinks.
She has a passion for insight, and for finding new ways to uncover it. Rebekah is a recognised industry leader in understanding kids and women's needs, and has a particular interest in hard to reach audiences and sensitive topics.
Matt Swinson
Managing Partner
Matt Swinson
Managing Partner
Matt’s research career began in New Zealand, followed by a long stint in the UK. He spent 8 years at M&C Saatchi London leading research and strategy work for Tesco, the BBC, Google, and BT.
In 2017 he moved with M&C Saatchi to Australia, and for 8 years ran a strategic research and insight agency working with Woolies, Kmart, Telstra, and the Victorian Department of Health.
He’s equally comfortable with qual and quant; has expertise in brand and comms research; and is fascinated by culture, and the way it ebbs and flows.